Alex Goncharov / Web Developer Los Angeles

Alex Goncharov

Leading the Sellum team

2 open slots

for January

Launch your beauty website in weeks, not months ⚡

Recommended by 50+ founders

With more than 10 years of experience in digital solutions, we focus on creating real results for salon owners, spas, aestheticians, and beauty brands—fast. High-Converting Sites for Salons, Spas & Aesthetic Brands

Located in Los Angeles, available worldwide.

Alex Goncharov / Web Developer Los Angeles

Alex Goncharov

Leading the Sellum team

2 open slots for January

Launch your beauty website in weeks, not months ⚡

Recommended by 50+ founders

With more than 10 years of experience in digital solutions, we focus on creating real results for salon owners, spas, aestheticians, and beauty brands—fast. High-Converting Sites for Salons, Spas & Aesthetic Brands

Located in Los Angeles, available worldwide.

Proudly worked with:

Proudly worked with:

See what we’ve built

Explore how we’ve helped beauty entrepreneurs showcase their services and grow online.

  • BOOST CONVERSIONS

    TOP QUALITY WEBSITE IN 3 WEEKS

    QUICK RESULTS

    PRO-LEVEL DESIGN

    TOP-TIER UX

    LAUNCH FASTER

    SAVE TIME

    SAVE BUDGET

    BOOST SALES

    GROW BASE

    SEO OPTIMIZATION

    RESPONSIVE DESIGN

    MOBILE-FIRST

    ONGOING SUPPORT

  • BOOST CONVERSIONS

    TOP QUALITY WEBSITE IN 3 WEEKS

    QUICK RESULTS

    PRO-LEVEL DESIGN

    TOP-TIER UX

    LAUNCH FASTER

    SAVE TIME

    SAVE BUDGET

    BOOST SALES

    GROW BASE

    SEO OPTIMIZATION

    RESPONSIVE DESIGN

    MOBILE-FIRST

    ONGOING SUPPORT

SERVICES

SERVICES

Tailor-made solutions for the beauty industry

We understand the challenges of standing out in a competitive market. Our services combine strategic design, effective development, and branding expertise to help you attract and retain loyal clients.

Web Design

• Aesthetic layouts reflecting your brand’s personality and style. • Clear service menus, pricing, and “book now” options to boost client conversions. • Thoughtful color schemes and visuals that showcase your salon, spa, or clinic at its best.

Web Design

• Aesthetic layouts reflecting your brand’s personality and style. • Clear service menus, pricing, and “book now” options to boost client conversions. • Thoughtful color schemes and visuals that showcase your salon, spa, or clinic at its best.

Web Development

• Speed and stability to handle peak traffic (special promotions, product launches, etc.). • Mobile-responsive sites that let clients book appointments on the go. • Seamless integration with scheduling tools (e.g., Mindbody, Vagaro) to minimize no-shows and double-booking.

Web Development

• Speed and stability to handle peak traffic (special promotions, product launches, etc.). • Mobile-responsive sites that let clients book appointments on the go. • Seamless integration with scheduling tools (e.g., Mindbody, Vagaro) to minimize no-shows and double-booking.

E-commerce Integration

• Sell beauty products, gift cards, or memberships directly from your site. • Automated inventory tracking and secure payment gateways. • Upsell and cross-sell features to increase average order value.

E-commerce Integration

• Sell beauty products, gift cards, or memberships directly from your site. • Automated inventory tracking and secure payment gateways. • Upsell and cross-sell features to increase average order value.

AI & Automation

• Chatbots offering real-time responses to FAQs about prices, services, and available slots. • Automated appointment reminders and promotional campaigns via email or SMS. • Analytics on client behavior, helping you tailor offers and treatments.

AI & Automation

• Chatbots offering real-time responses to FAQs about prices, services, and available slots. • Automated appointment reminders and promotional campaigns via email or SMS. • Analytics on client behavior, helping you tailor offers and treatments.

Branding & Consultation

• Expert evaluation of your brand identity: logos, color palette, and overall messaging. • Tailored marketing plans to highlight unique selling points (e.g., vegan products, advanced skincare treatments). • Guidance on building loyalty and recurring revenue through memberships or referral programs.

Branding & Consultation

• Expert evaluation of your brand identity: logos, color palette, and overall messaging. • Tailored marketing plans to highlight unique selling points (e.g., vegan products, advanced skincare treatments). • Guidance on building loyalty and recurring revenue through memberships or referral programs.

Landing Pages

Landing Pages

Online stores

Online stores

Integrations

Integrations

Chatbots

Chatbots

Web Apps

Web Apps

Web 3

Web 3

Optimization

Optimization

SEO

SEO

4

4

Step process

Modern, seamless workflow to create outstanding beauty website

We’ll uncover your goals, audience, and brand identity to build a solid foundation

01

Discovery call

We’ll uncover your goals, audience, and brand identity to build a solid foundation

01

Discovery call

We’ll craft a bespoke design that highlights your services, portfolio, and unique style

02

Custom design

We’ll craft a bespoke design that highlights your services, portfolio, and unique style

02

Custom design

Your design comes to life with efficient, secure code and smooth system integrations

03

Development

Your design comes to life with efficient, secure code and smooth system integrations

03

Development

We’ll get your site live, optimized for growth and ready to captivate your audience

04

Launch

We’ll get your site live, optimized for growth and ready to captivate your audience

04

Launch

TECH STACK

TECH STACK

Top-notch tools drive better results

The right tools to boost your business and get results

React / Vue / Nuxt

Create fast, modern websites that users love

React / Vue / Nuxt

Create fast, modern websites that users love

Strapi / Contentful

Easily update your site content anytime

Strapi / Contentful

Easily update your site content anytime

Shopify / Medusa

Launch and manage your online store effortlessly

Shopify / Medusa

Launch and manage your online store effortlessly

Figma

See and refine designs before development

Figma

See and refine designs before development

Framer / Elementor

Edit your site visually and easily

Framer / Elementor

Edit your site visually and easily

Wordpress

Flexible and scalable for any business needs

Wordpress

Flexible and scalable for any business needs

2025

2025

2024

2023

2022

2021

2020

My journey through web development

Explore the milestones and experiences that have shaped my career, year by year.

CEO at Sellum

Sellum

2025- Current

CEO at Sellum

Sellum

2025- Current

CTO at Readycode

Innovate Digital

2022 - 2025

CTO at Readycode

Innovate Digital

2022 - 2025

Senior Product Manager

Innovate Digital

2020 - 2022

Senior Product Manager

Innovate Digital

2020 - 2022

UI/UX Designer

Creative Studios

2017 - 2019

UI/UX Designer

Creative Studios

2017 - 2019

Junior Web Designer

Pixel Perfect Agency

2014 - 2017

Junior Web Designer

Pixel Perfect Agency

2014 - 2017

Design Intern

Bright Ideas Co.

2013 - 2014

Design Intern

Bright Ideas Co.

2013 - 2014

10

Years of experience

in beauty web design & development

Woman working on a laptop computer at a table in a bright room.
Woman working on a laptop computer at a table in a bright room.

95

%

Client satisfaction

based on transparent communication and tangible growth

Client satisfaction rate built on trust and results.

REVIEWS

REVIEWS

Words from
my clients

Loved by 50+ founders

in 20+ countries worldwide

Alex Goncharov

Leading the Sellum team

Sellum team transformed our outdated site into a sleek, modern portfolio that stands out. A fantastic designer to collaborate with!

Rachel Simmons

Product Manager at Brightline Solutions

Alex Goncharov

Leading the Sellum team

Sellum team transformed our outdated site into a sleek, modern portfolio that stands out. A fantastic designer to collaborate with!

Rachel Simmons

Product Manager at Brightline Solutions

Close-up of the hand holding the mobile phone

PRICING

PRICING

Flexible plans to suit your salon or spa’s needs 💪

Prices that won't
break the bank 💪

Choose the option that aligns with your growth targets.

Basic

Basic

Pro

Pro

Premium

Premium

01

Done in

2 weeks

Standard

Perfect for small, independent salons or clinics serving a local audience

from

$1,999

What’s Included:

Single landing page or up to 5 static pages

Basic local SEO (e.g., “hair salon in [City]”)

CMS integration for easy updates

Essential security features (SSL, backups)

1 round of revisions

2 weeks free support

01

Done in

2 weeks

Basic

Perfect for small, independent salons or clinics serving a local audience

from

$1,999

What’s Included:

Single landing page or up to 5 static pages

Basic local SEO (e.g., “hair salon in [City]”)

CMS integration for easy updates

Essential security features (SSL, backups)

1 round of revisions

2 weeks free support

PRICING

PRICING

Budget-friendly
launch, fast results

Faster launch

Get online before the next beauty trend hits.

Reduced costs

Streamlined approach without needless extras.

Streamlined approach without needless extras.

Optimized for bookings

Clear call-to-action buttons that convert visitors into clients.

Clear call-to-action buttons that convert visitors into clients.

FAQ

What services do you offer?

We specialize in web design, development, branding, and SEO specifically for beauty salons, spas, and cosmetic clinics.

What services do you offer?

We specialize in web design, development, branding, and SEO specifically for beauty salons, spas, and cosmetic clinics.

How long does a typical project take?

Usually 2–4 weeks for a standard beauty website, including time for design feedback and final revisions.

How long does a typical project take?

Usually 2–4 weeks for a standard beauty website, including time for design feedback and final revisions.

Can I request extra revisions?

Absolutely. Each plan includes a fixed number of revisions, and any additional requests can be negotiated separately.

Can I request extra revisions?

Absolutely. Each plan includes a fixed number of revisions, and any additional requests can be negotiated separately.

Which tools do you use?

We use React/Vue/Nuxt for modern web development, Strapi/Contentful for easy content management, Shopify/Medusa for e-commerce, and Figma/Framer/Elementor for design prototypes. For simpler solutions, WordPress is a great choice.

Which tools do you use?

We use React/Vue/Nuxt for modern web development, Strapi/Contentful for easy content management, Shopify/Medusa for e-commerce, and Figma/Framer/Elementor for design prototypes. For simpler solutions, WordPress is a great choice.

Still have questions?

Reach out to us, and we’ll lay out a clear plan to build or elevate your beauty brand’s online presence.

Still have questions?

Reach out to us, and we’ll lay out a clear plan to build or elevate your beauty brand’s online presence.

Do you have any other questions?

Only 2 Spots Left for January

Want a site that showcases your services, grows your client list, and reflects your unique brand style?

You need more than ideas — you need results. I’m here to deliver them

We’re ready to make it happen ⚡

BLOG

BLOG

Beauty & skincare trends 

Discover expert beauty tips, product recommendations, and the latest innovations in skincare routines and salon management strategies.

Available for freelance

Alex Goncharov / Web Developer

Alex Goncharov

Web-designer, developer

Contact me

Fill out the form, or reach out directly.
I will respond within 20 minutes.

© Copyright 2025. All rights Reserved.

Created by

Alex Goncharov / Web Developer

Sellum

Available for freelance

Alex Goncharov / Web Developer

Alex Goncharov

Web-designer, developer

Contact me

Fill out the form, or reach out directly.
I will respond within 20 minutes.

© Copyright 2025. All rights Reserved.

Created by

Alex Goncharov / Web Developer

Sellum